This article explains how to choose the right business type when setting up AI content generation tools on your Web60 WordPress website.
Understanding Business Types for AI Tools
Most AI content generation plugins ask you to select your business type during setup. This helps the AI create content that matches your industry and audience. The business type you choose affects the tone, topics, and style suggestions the AI provides.
Step 1: Find Your Primary Business Activity
Look at what you spend most of your time doing or what brings in most of your revenue:
- Retail/E-commerce: You sell physical products online or in a shop
- Professional Services: You provide expertise like accounting, legal advice, or consulting
- Healthcare: You offer medical, dental, or wellness services
- Hospitality: You run restaurants, hotels, or entertainment venues
- Education: You teach, train, or provide educational services
- Technology: You develop software, provide IT support, or tech consulting
- Creative Services: You offer design, photography, marketing, or artistic services
Step 2: Consider Your Target Audience
Think about who you're writing for:
- B2B (Business to Business): You sell to other companies
- B2C (Business to Consumer): You sell directly to individual customers
- Local Services: You serve customers in your immediate area
- Online Services: You work with customers anywhere
Step 3: Select the Closest Match
Don't worry about finding a perfect match. Pick the business type that covers 70% of what you do. For example:
- A restaurant that also does catering should choose "Hospitality"
- A web designer who also does marketing should choose "Creative Services"
- A shop that sells both online and in-store should choose "Retail/E-commerce"
Step 4: Test and Adjust
After selecting your business type, create a few test pieces of content. If the AI suggestions don't match your needs:
- Go back to the plugin settings
- Look for "Business Type" or "Industry" options
- Try a different category
- Generate new content to see if it's more suitable
Most plugins let you change this setting anytime without losing your existing content.
Common Combinations
Some Irish businesses fit multiple categories:
- Pub with accommodation: Choose "Hospitality"
- Farm shop with online sales: Choose "Retail/E-commerce"
- Solicitor with property services: Choose "Professional Services"
- Gym with nutrition coaching: Choose "Healthcare"
When in doubt, pick the category that represents your main source of income.
If you're still stuck choosing the right business type, contact Web60 support through your client area. Include details about what your business does and we'll help you pick the best option.
FAQ
Q: Can I change my business type after setting it up?
A: Yes, most AI plugins let you change your business type in the settings anytime. Your existing content won't be affected.
Q: What happens if I pick the wrong business type?
A: The AI might suggest content that doesn't match your business tone or audience. You can simply change it in the plugin settings and try again.
Q: My business does many different things - which type should I choose?
A: Pick the business type that represents your main activity or biggest source of revenue. You can always adjust the individual content suggestions later.
Q: Do all AI plugins ask for business type?
A: Most do, but they might call it "industry", "business category", or "niche" instead. The purpose is the same.
Q: Will choosing the wrong type break my website?
A: No, selecting a business type only affects the AI's content suggestions. It won't damage your website or existing content.
Last updated: 1 March 2026