Brand
Web60 Brand Standards
The design system reference for the Web60 product.
Colours
Colour Palette
Core tokens
--ink
#1A1A2E
--text
#2E2E3A
--sub
#6B6B7B
--muted
#9E9EA8
--rule
#E4E2DC
--bg
#FFFFFF
--light
#F7F6F2
--cream
#F5F0E8
--teal
#2D7A6A
--teal-lt
#E6F5F1
--teal-accessible
#246058
--bronze
#C2956B
Semantic colours
success
#22C55E
error
#EF4444
warning
#F59E0B
info
#3B82F6
Typography
Type Scale
H1 — Poppins Bold, 48px, tracking-tight
Heading One
H2 — Poppins Bold, 36px, tracking-tight
Heading Two
H3 — Poppins SemiBold, 24px
Heading Three
Body — Poppins Regular, 16px
Body text uses Poppins at 16px with relaxed line height. This is the default for all paragraph content across the marketing site.
Lead — Poppins Regular, 18px
Lead text is used for hero subheadings and introductory paragraphs. Slightly larger than body, set in --sub colour.
Secondary — Poppins Regular, 14px
Secondary text is used for supporting content, descriptions, and metadata. Set at 14px in --sub colour.
Caption — Poppins Regular, 12px
Caption text at 12px for fine print, timestamps, and labels.
Section Tag — Poppins SemiBold, 11px, uppercase, 2.5px tracking
Section Tag
Monospace — Fira Code Regular, 14px
const site = await web60.build("my-business");
Radius
Corner Radius
4px — rounded-brand (default)
Card
4px border radius
0px — mega menu dropdown
Mega Menu
Sharp corners, 0px radius
2px — rounded-badge (tags/badges)
Spacing
Spacing Scale
Icons
Icon System
Custom inline SVG icons. 24x24 viewBox, 2px stroke, round caps, round joins. No icon libraries.
Tone
Tone of Voice
Simple
Short sentences. Plain words. No jargon unless the audience already knows it.
Do
"Your website is live."
Don't
"Your website has been successfully provisioned and deployed to our infrastructure."
Honest
Say what we do and what we don't. No exaggeration. Specific numbers over vague claims.
Do
"Daily backups. 99.9% uptime."
Don't
"Industry-leading reliability with enterprise-grade infrastructure."
Irish
Friendly, direct, and practical. We're based in Ireland and proud of it. No corporate speak.
Do
"Built and hosted in Ireland."
Don't
"Leveraging our global cloud platform for optimized delivery."