Creating Call-to-Action Buttons

This article shows you how to create call-to-action buttons that encourage visitors to contact you, buy your services, or take other important actions on your website.

What is a Call-to-Action Button?

A call-to-action (CTA) button is a clickable element that tells visitors what to do next. Examples include "Contact Us", "Book Now", "Get Quote", or "Learn More". Good CTA buttons stand out visually and use action words.

Adding CTA Buttons Using the Block Editor

1. Log into your WordPress admin dashboard
2. Go to the page where you want to add a button
3. Click "Edit" if viewing the page, or "Pages" then select your page
4. In the content editor, click the "+" symbol where you want the button
5. Search for "Button" and select the Button block
6. Type your button text (keep it short and action-focused)
7. Click the button to select it, then use the settings panel on the right to:
   • Change the button colour
   • Add a link (where the button goes when clicked)
   • Adjust the size and alignment
8. Click "Update" to save your changes

Writing Effective Button Text

Use clear, action-focused words that tell people exactly what happens when they click:

• "Get Your Free Quote" instead of "Click Here"
• "Book Consultation" instead of "Learn More"
• "Call Now" instead of "Contact"
• "Download Guide" instead of "Submit"

Keep button text to 2-4 words maximum.

Styling Your Buttons

Make your buttons stand out by:

• Using colours that contrast with your website background
• Making them large enough to click easily (especially on phones)
• Placing them where people naturally look (end of sections, after key information)
• Using consistent styling across your website

You can match button colours to your brand using the colour customisation options.

Where to Place CTA Buttons

• At the end of your homepage introduction
• After describing each service on your services page
• In your website header or navigation menu
• At the bottom of blog posts or articles
• Alongside your contact form

Testing Your Buttons

After adding buttons, click each one to ensure:

• They go to the correct page or contact form
• Phone number buttons open your phone app on mobile
• Email buttons open the email app
• External links open in a new tab

Test on both desktop and mobile devices.

If you're still stuck with creating call-to-action buttons, contact Web60 support through your portal and we'll help you set them up properly.

FAQ

Q: How many call-to-action buttons should I have on one page?

A: Keep it to 1-3 main buttons per page. Too many buttons confuse visitors and reduce the chances they'll click any of them.

Q: What colours work best for call-to-action buttons?

A: Use colours that stand out against your website background. Bright colours like orange, red, or green often work well, but ensure they match your brand.

Q: Can I add icons to my call-to-action buttons?

A: Yes, WordPress button blocks allow you to add simple icons like arrows or phone symbols. Keep icons simple and relevant to the button action.

Q: Should call-to-action buttons open in new tabs?

A: Only if they link to external websites or downloadable files. Internal links (to other pages on your site) should open in the same tab.

Q: How do I make my buttons work on mobile phones?

A: Ensure buttons are at least 44 pixels tall and have space around them. WordPress themes automatically make buttons mobile-friendly, but always test on your phone.

Q: Can I track how many people click my call-to-action buttons?

A: Yes, you can track button clicks using Google Analytics events, but this requires technical setup. Contact support if you need help with tracking.

Q: What's the difference between a button and a regular link?

A: Buttons are more visually prominent and designed to encourage action. Regular text links are less noticeable and better for supplementary information.