Optimizing Your Business Description

This article shows you how to write and optimize your business description to attract more customers and improve your search rankings.

1. Find Your Business Description

Your business description appears in several places on your website. The main location is your About page, but it may also appear on your homepage and contact page.

To edit your business description:

1. Log into your WordPress dashboard
2. Click "Pages" in the left menu
3. Find your "About" or "About Us" page
4. Click "Edit" to open the page

If you don't have an About page yet, you can add a new page to your website.

2. Write Your Core Business Description

Start with the basics. Your business description should answer these questions in 2-3 sentences:

• What does your business do?
• Who do you serve?
• What makes you different?

Example: "Murphy's Plumbing provides emergency and scheduled plumbing services to homes and businesses across Cork. We've been serving the community for 15 years with 24/7 emergency callouts and transparent pricing."

Keep your main description between 50-150 words. This length works well for search engines and doesn't overwhelm visitors.

3. Add Location and Service Details

Include specific details about where you operate and what services you offer. This helps customers find you when searching locally.

Mention:

• Towns, counties, or areas you serve
• Specific services or products
• Years in business
• Professional qualifications or certifications

Example: "We cover all of Cork city and county, including Blackpool, Ballincollig, and Carrigaline. Our certified plumbers handle everything from blocked drains to full bathroom installations."

4. Optimize for Search Engines

Use words your customers actually search for. Think about how someone would look for your business on Google.

Instead of: "We provide comprehensive automotive solutions" Write: "We repair and service cars, vans, and trucks"

Include your main keywords naturally in your description, but don't stuff them in unnaturally. Aim for 2-3 mentions of your main service or product.

5. Add Trust Signals

Include information that builds trust with potential customers:

• How long you've been in business
• Professional memberships or certifications
• Insurance details
• Awards or recognition
• Customer satisfaction guarantees

Example: "All work is fully insured and comes with our 12-month guarantee. We're proud members of the Irish Plumbing and Heating Engineers Association."

6. Include Contact Information

Make it easy for customers to reach you by including:

• Phone number
• Email address
• Physical address (if you have a shop or office)
• Business hours

You can also add your business hours and location as a separate section.

7. Keep It Fresh

Update your business description every 6-12 months. Add new services, update your years in business, or mention recent achievements.

Search engines favor websites with fresh, updated content. Regular updates also ensure your information stays accurate for customers.

8. Test Different Versions

Try different versions of your description to see what works better. You might test:

• Different opening sentences
• Various trust signals
• Different calls to action

Save your changes and monitor your website traffic and inquiries to see if improvements to your description lead to more business.

If you're still stuck with writing your business description, contact Web60 support for guidance on content best practices.

FAQ

Q: How long should my business description be?

A: Keep your main description between 50-150 words. This length is ideal for search engines and won't overwhelm visitors.

Q: Should I include keywords in my business description?

A: Yes, include 2-3 mentions of your main services or products naturally. Don't stuff keywords unnaturally as this can hurt your search rankings.

Q: Can I use the same description on multiple pages?

A: It's better to write unique descriptions for different pages. Use a shorter version on your homepage and a more detailed version on your About page.

Q: How often should I update my business description?

A: Update your description every 6-12 months or whenever you add new services, achieve milestones, or need to change contact information.

Q: Should I mention my competitors in my description?

A: No, focus on what makes your business unique rather than comparing yourself to competitors. Highlight your strengths and specialties instead.

Q: What if I don't know what makes my business different?

A: Think about why your current customers choose you. Consider factors like your experience, location, pricing, customer service, or specialized expertise.

Q: Should I include prices in my business description?

A: Generally avoid specific prices as they change frequently. Instead, mention your pricing approach like "competitive rates" or "transparent pricing with no hidden fees."