This guide covers the essential SEO steps to complete after your website goes live.
1. Set Up Your Page Titles and Descriptions
Page titles and meta descriptions appear in Google search results. They tell people what your page is about.
Log into your WordPress admin dashboard and go to each page. Look for the SEO section below the main content editor. If you don't see an SEO section, Web60 includes SEO tools automatically.
For each page:
- Write a page title under 60 characters that includes your main keyword
- Write a description under 160 characters that explains what the page offers
- Include your location (like "Dublin" or "Cork") if you serve local customers
2. Add Your Business Information
Google needs to understand what your business does and where you're located.
Go to your About page or homepage and make sure you include:
- Your full business name
- Your address (even if you work from home, include your county or region)
- What services or products you offer
- Your phone number
- Your main keywords naturally in the text
3. Create a Google My Business Profile
If you serve local customers in Ireland, set up a Google My Business profile. This is free and helps you appear in local search results.
Go to business.google.com and:
- Add your business name and address
- Choose the right business category
- Verify your listing (Google will send a postcard or call you)
- Add photos of your business or work
4. Submit Your Site to Google
Google needs to know your website exists. Set up Google Search Console to tell Google about your site.
Go to search.google.com/search-console and:
- Add your website URL
- Verify ownership (Web60 can help with this step)
- Submit your sitemap (your sitemap URL is usually yoursite.com/sitemap.xml)
5. Check Your Pages Load Quickly
Slow websites rank lower in Google. Test your site speed at pagespeed.web.dev.
If your site is slow:
- Reduce image file sizes before uploading them
- Remove plugins you don't use
- Contact Web60 support if speeds are consistently poor
6. Set Up Basic Analytics
Google Analytics shows you how people find and use your website. This data helps you improve your SEO over time.
Follow the guide on how to add Google Analytics to your Web60 site.
7. Write Useful Content Regularly
Google favors websites that regularly add helpful content. Start a blog or news section and:
- Write about topics your customers ask about
- Include keywords your customers search for
- Answer common questions about your industry
- Keep posts between 300-800 words
- Publish new content at least monthly
If you're still stuck with any of these SEO steps, contact Web60 support. We can help verify your Google Search Console setup and check your basic SEO configuration.
FAQ
Q: How long before my website appears in Google search results?
A: New websites typically appear in Google within 1-4 weeks after launch. You can speed this up by submitting your sitemap through Google Search Console.
Q: Do I need to pay for SEO tools or plugins?
A: No, the basic SEO tools included with Web60 are sufficient for most Irish small businesses. Focus on good content and proper setup rather than expensive tools.
Q: Should I include Irish keywords or English keywords?
A: Use the language your customers search in. Most Irish businesses should focus on English keywords, but include Irish terms if your customers use them.
Q: How do I know which keywords to target?
A: Think about what your customers type into Google when looking for your services. Use tools like Google's autocomplete suggestions when you start typing in the search box.
Q: My website doesn't show up when I search my business name, what's wrong?
A: New websites can take 2-4 weeks to appear in search results. Make sure you've submitted your sitemap to Google Search Console and verify there are no technical issues.
Q: Should I focus on Dublin SEO if I'm outside Dublin?
A: No, focus on your actual location. If you're in Cork, optimize for Cork-related searches. Only target Dublin if you actually serve Dublin customers.
Last updated: 1 March 2026