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IONOS vs WordPress: The Year-Two Bill Nobody Mentions

Eamon Rheinisch··12 min read
Flat illustration of two contrasting zones, a small calm teal shape on the left and a larger steeper shape on the right, suggesting a cost that rises sharply over time

Let me tell you a story I have heard, in different versions, more times than I can count. I will keep it as a composite, because it is not one business, it is a pattern. Picture a family-run adventure tourism operator in Westport, kayaking trips and guided hikes, the kind of outfit that lives or dies on a fast booking page during the summer season.

Two years ago the owner needed a website. Quick, cheap, professional. He saw an ad for IONOS. One euro a month. A free domain, an SSL certificate, daily backups, an AI builder that promised a finished site from three questions. He did the sum in his head. Twelve quid for a year. Done.

He was not being foolish. He was being sensible. At a euro a month, who would not?

The trouble is the sum he did was not the sum he was actually signing up for.

The €1 that was never really €1

Here is what IONOS advertises, and to be fair to them, it is all there in the small print if you go looking. The headline managed WordPress plans start at roughly one euro a month for the first year on a twelve-month term. You commit to the year, you pay it upfront, and for twelve months you genuinely get what you paid for. A working WordPress site, a domain, SSL, backups, the lot.

Then the first year ends.

The renewal rate on IONOS's popular managed WordPress plan lands at somewhere around twelve euro a month, with the entry tier renewing nearer eight and the top tier closer to seventeen, going by IONOS's own published plan pricing. Follow-up costs across their range run from about four euro to sixteen euro a month depending on the tariff. So that euro-a-month deal becomes, in round numbers, a hundred and forty to two hundred euro a year. Same site. Same server. The only thing that changed was the discount expiring.

I am not saying anyone hid this. I am saying nobody reads year-two pricing when year-one is a euro. That is the entire point of the offer.

Year two, and the email you do not want

The Westport owner did not see it coming, and why would he? He built the site in spring, it carried him through a busy summer, the booking page held up, customers found him on their phones. By autumn he had forgotten the website was even a line item.

Then the renewal email arrived.

This is the moment I want you to sit with, because it is the whole article. The renewal does not feel like a price. It feels like a trap that closed quietly while you were getting on with running your business. You are not comparing options anymore. Your domain is there. Your bookings flow through it. Your Google listing points at it. Switching now means risk, during a season you cannot afford risk in. So you pay. Most people pay. That is the design.

Here is the running cost for that one business, on IONOS's bestselling managed WordPress plan, laid out the way it actually arrives rather than the way it is advertised.

PeriodRoughly per monthThat yearRunning total
Year 1 (intro)~€1~€12~€12
Year 2 (renewal)~€12~€144~€156
Year 3 (renewal)~€12~€144~€300

Approximate, based on IONOS's advertised intro and renewal rates for its bestselling managed WordPress plan. Your tariff and currency may differ.

Year one is the euro everyone remembers. Year two is the jump, and it is a big one, on the order of ten or twelve times the intro rate. By year three you have quietly handed over around three hundred euro for a site you were told cost a euro a month, and the meter keeps running. None of those numbers are outrageous for hosting on their own. The problem is the gap between the number that won the sale and the number you actually live with.

Two abstract teal shapes side by side, a small low one and a much taller one, suggesting a small first-year cost and a far larger renewal cost
The figure that wins the sale and the figure you live with are rarely the same number.

The bit that actually stings: the leaving

Cost is only half of it. The other half is how hard it is to walk away, and this is where the renewal trap earns its name.

IONOS contracts auto-renew unless you cancel, and the cancellation has its own choreography. You have to give notice inside the right window, and per IONOS's published cancellation terms, the cancellation has to be confirmed within fourteen days or the contract simply carries on. Business contracts do not always get the same consumer protections that a private customer would lean on. Miss the window, miss the confirmation, and you are in for another term.

So picture the owner-operator trying to do this in the middle of August. The phone is going for bookings. He has half-remembered there is a notice period, he is not sure if he is inside it, the confirmation email is sitting unread, and the clock is ticking on a renewal he does not want. That is not a hosting problem. That is an afternoon he will never get back, spent on admin, in his busiest week. This is exactly the kind of hidden cost that only surfaces after you have signed up, and it is rarely the price tag itself that hurts most.

What good value actually looks like

Strip away the brand names for a second. What should a small operator actually want from a website platform?

Three things, really. A price that is the same on day one and day three hundred and sixty five, so you can budget without a nasty letter in autumn. Real WordPress underneath, not a locked builder, so the site is yours to move, grow, or hand to someone else whenever you like. And infrastructure that keeps the booking page quick, because speed is not a vanity metric.

That last one is worth a sentence on its own. Google's own mobile benchmarks found that as a page's load time goes from one second to three, the probability of a mobile visitor bouncing rises by around a third, and from one to ten seconds it more than doubles. In plain terms: a slow page means the customer in the car park, thumb hovering over your booking button, gives up and rings the competitor instead. Fast hosting is not a luxury. It is the difference between a booking and a bounce.

WordPress matters here too, and not for fashion reasons. It runs something in the region of 42 to 43 percent of the entire web, according to W3Techs, roughly nine times its nearest rival. That scale is why it is not a gamble. The plugins, the themes, the people who know how to work on it, the export path if you ever leave: all of that exists because everyone uses it. A site built on real WordPress is a site you can never be locked out of.

So the standard is set. Flat, honest pricing. Real WordPress. Fast, properly managed infrastructure. The question is just which platform meets all three at once.

Where the Westport business landed

The owner switched. Not in a panic, and not during the season, which is the right way to do it. He used the migration off a previous host the same way another Irish operator switched away from theirs: planned, off-peak, domain pointed cleanly, nothing broken in front of customers.

He moved to Web60, and the reason was not loyalty, it was arithmetic. Web60 is sixty euro a year, everything included. Design, hosting, SSL, nightly backups, security, analytics, Irish-based support. The price on day one is the price on renewal. There is no year-two letter, because there is no year-two increase. He built the new site himself by describing the business to the AI builder, had it live in under a minute, and kept full WordPress access from the first day, which means if he ever wants to leave, he can, with no drama.

What happened to the business after? I will not insult you with a made-up statistic. What I will say is what these owners consistently tell me: the relief is not really about the money, though saving the guts of a hundred euro a year helps. It is about never again opening an email that quietly tripled a bill. You can see exactly what is bundled into that flat sixty-a-year price before you commit, which is rather the opposite of finding out in year two.

One honest caveat, because I would rather you trust me than buy from me once. An AI builder, IONOS's or Web60's, gives you a professional structure in sixty seconds. It cannot know your kayak trip prices, your meeting point, or the line that makes your tours sound like yours. The design is done in a minute. The substance, the words only you can write, still takes an afternoon. Anyone who tells you the whole site is finished in sixty seconds is selling you the scaffolding and calling it the house.

When IONOS is genuinely the right call

I promised myself I would be straight with you, so here it is, and I mean it.

If you need a website for a single season and then you are binning it, IONOS's euro-a-month first year is the cheapest way on the market to do exactly that. A twelve-month pop-up. A one-off campaign site for an event that ends in October. A trial run where you fully intend to walk away before the renewal lands. For that job, pay the tenner, use it hard for a year, cancel inside the window, and never look back. Nobody beats a euro a month for twelve months if twelve months is genuinely all you want.

But a real business is not a pop-up. Your website is a five-year asset, not a one-season flyer. And the moment your time horizon is longer than that first discounted year, the maths quietly flips. The cheap option stops being cheap the day the discount dies, and a real business almost always outlives the discount.

A small contained teal shape on a warm grey field beside an open path leading away, suggesting a short-term use that ends cleanly
A single-season site that you fully intend to cancel is the one job a euro-a-month deal does best.

The honest comparison

You know what happens at renewal now. That is the whole game. A platform that wins the sale on a number it has no intention of charging you next year is not really offering you a low price. It is offering you a delayed one.

The fairer comparison is not euro-one against sixty. It is the second year against the second year, and the third against the third, and what it costs you in a busy August to get out if you want to. On that comparison, a flat all-inclusive price on real WordPress is the calmer, cheaper place to be for any business that plans to still be trading next summer.

So before you click on a euro-a-month deal, do one thing. Find the renewal price. Then decide.

Frequently Asked Questions

How much does IONOS WordPress hosting actually cost after the first year?

IONOS advertises managed WordPress plans from around one euro a month for the first year on a twelve-month term. After that, renewal rates land in the region of four to sixteen euro a month depending on the plan, with the bestselling tier renewing around twelve euro a month, per IONOS's own published pricing. The first-year figure is a promotion, not the ongoing price.

Is IONOS a good choice for a small Irish business website?

For a genuinely short-term or single-season site you intend to cancel before renewal, the euro-a-month first year is hard to beat. For a website you expect to run for years, the year-two renewal and the auto-renewal terms make it far less of a bargain than the headline suggests. Compare the second-year cost, not the first.

What is the catch with €1-a-month hosting?

The catch is not hidden, it is just easy to ignore. The low rate is an introductory offer tied to a twelve-month commitment, and the contract auto-renews at a much higher standard rate unless you cancel inside the notice window and confirm the cancellation in time. The euro buys you year one, not the years after it.

Can I move my website off IONOS to another host?

Yes, especially if it is a real WordPress site, because WordPress is portable by design. The practical points are timing the cancellation inside IONOS's notice window, confirming it so the contract does not roll over, and pointing your domain at the new host cleanly. A managed provider that offers free migration will handle most of the technical side for you.

How is Web60 different from IONOS on price?

Web60 is a flat sixty euro a year with design, hosting, SSL, nightly backups, security, analytics and Irish-based support all included, and the price does not rise at renewal. There is no introductory rate that expires, so the figure that wins your business on day one is the same figure you pay in year two and year three.

Do I still need real WordPress, or is a builder enough?

If you want a site you can grow, move, or hand to someone else, real WordPress matters, because it keeps you in control and never locks you out. WordPress runs roughly 42 to 43 percent of the web, so the skills, plugins and export routes all exist. A closed builder can be quicker to start but harder to leave.

Sources

Eamon Rheinisch
Eamon RheinischSales Director, Web60

Eamon leads sales at Web60 and SmartHost, working directly with Irish business owners making the switch from cheap shared hosting to managed WordPress. With a background in enterprise technology sales — including Oracle and multiple Irish SaaS businesses — he understands the questions Irish SMEs ask before committing to a hosting platform. He writes about hosting comparisons, total cost of ownership, web design for Irish businesses, and how to evaluate what you’re actually buying.

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IONOS vs WordPress: The Year Two Price Shock | Web60