Page One for Your Business Name Belongs to Everyone but You
Search your own business name on Google. If directories, old profiles and competitor ads sit above your website, here is how to take that page back.
·11 min read
Eamon leads sales at Web60 and SmartHost, working directly with Irish business owners making the switch from cheap shared hosting to managed WordPress. With a background in enterprise technology sales — including Oracle and multiple Irish SaaS businesses — he understands the questions Irish SMEs ask before committing to a hosting platform. He writes about hosting comparisons, total cost of ownership, web design for Irish businesses, and how to evaluate what you’re actually buying.
Areas of Expertise
Hosting platform evaluation and comparisonTotal cost of ownership for Irish SMEsWordPress vs website builder trade-offsIrish SME technology buying decisionsGovernment funding and digital grantsSaaS and technology sales strategy
Background
- ✓Sales Director, Web60 / SmartHost
- ✓Enterprise technology sales background (Oracle)
- ✓Irish SaaS and startup ecosystem experience
- ✓Specialist in Irish SME digital transformation
Articles by Eamon Rheinisch
126 articles · Page 1 of 5
Selling Your Business? The Website Is the Part Nobody Checks
When an Irish business changes hands, the domain, hosting and Google profile have to move too. What a buyer's solicitor will ask you to prove before closing.
·13 min read
Your Job Ad Is Not the Problem. Your Missing Careers Page Is.
Everyone says hiring is a job board problem. Your careers page quietly decides whether the best candidates in Ireland ever apply to you at all.
·14 min read
Your Website Has to Show Your Company Registration Number
Irish law requires your website to display your company number, legal form and registered office. What must appear, where it belongs, and what it costs.
·13 min read
Your Business Email Address Ends in @gmail.com. That Is Quietly Costing You Jobs.
A free Gmail address on your quotes quietly tells customers you might not be a real business. Why a professional email at your own domain wins you more work.
·9 min read
A Bookshop Put Its Whole Catalogue Online. Its Website Search Still Couldn't Find a Book.
A customer who searches your website is ready to buy. When the search returns nothing, that is a sale walking out the door, and you never even see it.
·9 min read
How to Use Images Legally on Your Business Website
A photo from Google Images can trigger a copyright demand letter months later. How Irish businesses source website images they are legally allowed to use.
·11 min read
No, WhatsApp Did Not Choose That Blank Box: Why Your Website's Link Preview Looks Broken
Paste your website link into WhatsApp or Facebook and get a blank box or the wrong photo? That preview is built from your own site, and it is yours to fix.
·10 min read
Your Website Pop-Up Is Costing You More Than It Captures
Aggressive website pop-ups can hurt your Google ranking on mobile and drive customers away. Learn to capture leads without paying that price.
·11 min read
Renting a Marketplace Shop vs Owning Your Website: What Sellers Learn Too Late
Marketplaces like Etsy take a cut of every sale, own your customer list, and can change the rules overnight. Your own website keeps that value with you.
·11 min read
Keyword Cannibalization: Why Your Two Best Pages Are Fighting Each Other on Google
Two pages targeting the same search term split your rankings instead of building one. Here is how to spot keyword cannibalization and fix it yourself.
·10 min read
No, the Grow Digital Voucher Will Not Pay Your Web Design Agency
The Grow Digital Voucher offers Irish businesses up to €5,000, but a bespoke agency website is excluded. What the LEO grant actually funds, explained.
·10 min read
You Stopped Updating Your Website After Launch, and Google Has Been Watching
Google does not rank pages higher for changing a date. Here's what website freshness genuinely means, what's worth updating, and how often it pays off.
·11 min read
A Second Location Doubled Her Business. Her Website Still Only Had One.
A Westmeath physiotherapist opened a second clinic. Her second-location website still had one address. Here's what actually needs to change.
·9 min read
Weebly vs WordPress: What Ireland's Wave of New Businesses Should Know First
Weebly bundles neatly with a Square till, but you don't own what you build. What a growing Irish business should weigh before choosing Weebly vs WordPress.
·10 min read
Website Navigation Structure: Why Your Menu Is Quietly Losing You Customers
A tidy-looking menu can still hide the page a customer actually wants. This piece covers what makes website navigation structure work, for people and Google.
·11 min read
You Rank on Google but Nobody Clicks. Your Title Tag Is Why.
You rank on Google but get no clicks? Your title tag and meta description are the words that win or lose the customer. Here is how to write them yourself.
·11 min read
Buying Backlinks: The Shortcut That Costs Small Businesses Twice
SEO companies promise dozens of backlinks a month for a set fee. What those links really are, why Google quietly ignores them, and where the money works harder.
·9 min read
Ranked on Google, Still No Enquiries: A Lesson in Search Intent
Your website ranks on Google but nobody enquires? That is a search intent problem. Learn why your pages must match the words customers type to find you.
·10 min read
No, Submitting a Sitemap Does Not Get Your WordPress Pages Indexed
Submitting an XML sitemap to Google does not guarantee your WordPress pages get indexed. What actually decides whether a page gets found, explained simply.
·10 min read
Google Search Console for Business Owners: The Free Tool That Shows You Where You Stand on Google
Google Search Console is free and shows you exactly how your business website performs in Google search. Ten minutes to set up. Here's what to check first.
·11 min read
Local SEO for Irish Businesses: Why Your Competitors Outrank You on Google
Your competitor opened 18 months ago. You've been trading for years. Yet they're in Google's top three. A practical local SEO guide for Irish business owners.
·11 min read
Shopify vs WordPress: What an Irish Business Owner Discovered Before Making the Call
Before you build on Shopify, read this. One Irish business owner compares the real costs, flexibility and lock-in risks of Shopify vs WordPress in 2026.
·11 min read
You Do Not Need a Developer to Update Your Business Website
Most Irish business websites carry outdated prices, hours, or contact details. AI now reads your website as fact. Here is how to update yours in minutes.
·12 min read
The European Accessibility Act Is One Year Old. Most Irish Business Websites Are Still Not Compliant.
The EAA came into force in Ireland on 28 June 2025. Is your business website compliant? Here is what the law actually requires and where to start.
·11 min read
Google AI Overviews Are Changing How Customers Find Your Business
In 2026, Google AI Overviews appear on nearly half of all searches. Clicks to websites have dropped sharply. Here's what business owners need to know and do.
·8 min read
Should You Hire a Freelancer or Build Your Own Website?
Hire a cheap freelancer to build your website, or build it yourself with AI? Here is the honest cost, control and ownership trade-off for Irish business owners.
·12 min read
AI Website Content: How to Use It Without Getting Penalised by Google
Will AI-written website content get you penalised by Google? No, if you use it right. A practical guide for Irish business owners to AI content that ranks.
·11 min read
IONOS vs WordPress: The Year-Two Bill Nobody Mentions
IONOS vs WordPress for Irish business: the €1-a-month deal looks unbeatable until year two. Here is what the renewal really costs, and the better-value route.
·12 min read
Build Your Own Business Website: The Industry Just Stopped Arguing About It
The web industry has stopped debating whether you should build your own business website. The real question now is what to demand from your platform.
·8 min read