Build Your Own Business Website: The Industry Just Stopped Arguing About It
The web industry has stopped debating whether you should build your own business website. The real question now is what to demand from your platform.
·8 min read
Eamon leads sales at Web60 and SmartHost, working directly with Irish business owners making the switch from cheap shared hosting to managed WordPress. With a background in enterprise technology sales — including Oracle and multiple Irish SaaS businesses — he understands the questions Irish SMEs ask before committing to a hosting platform. He writes about hosting comparisons, total cost of ownership, web design for Irish businesses, and how to evaluate what you’re actually buying.
Areas of Expertise
Hosting platform evaluation and comparisonTotal cost of ownership for Irish SMEsWordPress vs website builder trade-offsIrish SME technology buying decisionsGovernment funding and digital grantsSaaS and technology sales strategy
Background
- ✓Sales Director, Web60 / SmartHost
- ✓Enterprise technology sales background (Oracle)
- ✓Irish SaaS and startup ecosystem experience
- ✓Specialist in Irish SME digital transformation
Articles by Eamon Rheinisch
97 articles · Page 1 of 4
Does Your Small Business Actually Need a Blog? An Honest Letter Before You Start
Most small business blogs are abandoned after three posts and do nothing. Here is the honest case for whether yours is worth starting, and what actually works.
·9 min read
Most People Visit Your Business Website Once and Never Return. An Email List Brings Them Back.
Most visitors leave your business website and never return. Here is why an email list captured on your own site is the cheapest growth tool you are ignoring.
·8 min read
Website Lock-In: The Hosting Trap That Bites When You Try to Leave
Website lock-in quietly traps your content, design and customers on a platform you cannot leave. Here is how to spot it, and how to own your site instead.
·11 min read
A Beautiful Website Nobody Could Find: How the Right Website Content Got One Firm Onto Google
A Limerick firm had a new website nobody could find. The fix was not the design. It was website content built around the words customers type into Google.
·9 min read
The Real Cost of 'Free' Website Builders for Irish Businesses
Free website builders sound like the smart choice when you're starting out. Here's what Wix, Squarespace and others really cost an Irish business by year three.
·11 min read
Your Customer Reviews Are Stranded on Someone Else's Platform
Your best customer reviews sit on Google and Facebook, working for them. Here is how putting them to work on your own business website wins you more customers.
·8 min read
GoDaddy's AI Builder vs WordPress: Building Fast Was Never the Hard Part
GoDaddy's AI builder and an AI-built WordPress site both go live in under a minute. The real gap shows up at renewal, and the day you try to leave.
·11 min read
Your New Website Isn't on Google Yet. Here's How Long It Really Takes.
You built your site, searched your business name, found nothing on Google. That is normal. Here is how long a new website really takes to show up.
·11 min read
Taking Payments on Your Own Website: Keep the Sale, Skip the Platform Cut
85% of Irish internet users shop online. If your site cannot take a payment, you send the sale elsewhere. Here is how to take payments on your own site.
·10 min read
The Website Redesign Myth: Why You No Longer Need an Agency
A website redesign used to mean an agency, months of waiting and thousands of euro. AI changed that. Here is the honest cost comparison for your business.
·12 min read
The EU Is Trying to Kill the Cookie Banner. What It Means for Your Website
The EU's Digital Omnibus wants to end cookie banner fatigue. Here's what is actually changing for your business website in Ireland, and what is not yet.
·6 min read
Online Booking on Your Own Website: The Bookings You Are Handing to Someone Else
Fewer than one in three Irish businesses take bookings online. Here is how to run online booking on your own website, keep the fees, and own your client list.
·10 min read
Your Website Analytics: The Five Numbers That Actually Matter
Most small business owners read the wrong website analytics, or none. Here are the five numbers that matter, and how to check them in five minutes a month.
·15 min read
Your WordPress Maintenance Plan Is a Great Deal. For Your Web Agency.
Irish agencies charge €50–150/month for WordPress maintenance plans. Most of what they include is automated on properly managed hosting. Here's the real cost breakdown.
·10 min read
A Two-Minute Edit, A Two-Week Wait: Why You Should Control Your Own Website
Waiting days and paying by the hour to change your own opening hours? Here is why controlling your own website is now the cheaper, faster default.
·11 min read
Almost Half of Irish Online Sales Now Go Cross-Border. Is Your Website Ready for Those Customers?
Nearly half of Irish online sales now go abroad. Here is what your business website needs to convert international visitors into paying customers.
·8 min read
The EU AI Act Reaches Your Business Website on 2 August. Here Is What Actually Applies.
The EU AI Act's transparency rules hit business websites on 2 August 2026. Here is what Irish businesses with a chatbot or AI content actually need to do.
·8 min read
Your Instagram Page Is Not a Website. Here's What That Distinction Is Costing Irish Businesses.
Think Instagram is enough for your Irish business? Here's why social media cannot replace a professional website, and what it's costing you in customers.
·8 min read
Web60's AI Website Builder: What Irish Business Owners Get in 60 Seconds
Building your own business website with AI is no longer a compromise. Here is exactly what Web60's AI builder delivers for Irish business owners, and why the agency model no longer stacks up.
·13 min read
Schema Markup for Irish Small Business Websites: Why Some Businesses Show More in Google
Your competitors show star ratings and opening hours in Google. You show a plain link. Schema markup is why, and WordPress makes it straightforward to fix.
·11 min read
Before You Renew GoDaddy Managed WordPress, Read This
GoDaddy Managed WordPress renewals routinely land at two to three times your first-year price. Here is what you are actually paying for, and when to switch.
·14 min read
Should You Put Prices on Your Small Business Website? Most Irish Owners Get This Backwards.
Most Irish owners are told to never show prices on their website. The advice is mostly wrong. Here is when transparency wins, and when it does not.
·8 min read
Your Contact Form Is Where Customers Decide to Call You. Most Irish Business Websites Get It Wrong.
Most Irish business websites have a bad contact form. Too many fields, hidden buttons, no spam protection. Here's what it actually costs you in customers.
·9 min read
AI Search Has Come for Irish Business. Most Websites Are Not in the Answer.
AI assistants now answer 'where can I buy in Ireland' questions. Most Irish business websites are invisible to them. Here is what to fix this quarter.
·8 min read
A Year on Web60: What €60 Actually Bought a Small Irish Business
A composite case study of one Irish small business through twelve months on Web60. What €60 actually included, where it saved money, and what it cannot do.
·12 min read
Who Actually Owns Your Business Website? What Most Irish Owners Don't Realise
Your designer built the site. But whose name is on the domain? Who has the master login? An Irish business owner's guide to taking back control.
·9 min read
Free WordPress Migration: What Most Irish Business Owners Do Not Realise It Includes
Renewal price tripled? Free WordPress migration is more thorough than most owners realise. What is actually covered, what to ask, and what to verify.
·15 min read
Your Google Business Profile Is Finally Working. Now Fix the Website It's Sending People To.
Your GBP gets the click. Your website either closes the deal or loses it. Irish businesses are winning the first moment of local search, and here's how to win the second.
·7 min read
Squarespace vs WordPress: What Irish Business Owners Hit at Year Two
Squarespace looks like the easy choice for Irish businesses. What actually happens at year two: SEO limits, hidden costs, and a migration you cannot make.
·11 min read