Unit Pricing: The Second Price Your Online Shop Has to Show
Irish law wants a second price on your product pages, the price per kilo or litre. Where the rule reaches an online shop, who is exempt, what it costs.
·12 min read
Eamon leads sales at Web60 and SmartHost, working directly with Irish business owners making the switch from cheap shared hosting to managed WordPress. With a background in enterprise technology sales — including Oracle and multiple Irish SaaS businesses — he understands the questions Irish SMEs ask before committing to a hosting platform. He writes about hosting comparisons, total cost of ownership, web design for Irish businesses, and how to evaluate what you’re actually buying.
Areas of Expertise
Hosting platform evaluation and comparisonTotal cost of ownership for Irish SMEsWordPress vs website builder trade-offsIrish SME technology buying decisionsGovernment funding and digital grantsSaaS and technology sales strategy
Background
- ✓Sales Director, Web60 / SmartHost
- ✓Enterprise technology sales background (Oracle)
- ✓Irish SaaS and startup ecosystem experience
- ✓Specialist in Irish SME digital transformation
Articles by Eamon Rheinisch
158 articles · Page 1 of 6
The Manufacturer's Guarantee on Your Product Page Is Now Yours
Repeat a manufacturer's guarantee on your product page and Irish law can make you the guarantor. What the Consumer Rights Act 2022 asks of sellers.
·13 min read
Your Shop Floor Passes the Energy Label Inspection. Your Website Does Not.
SEAI rated 87% of in-store products compliant and only 27% of Irish retail websites. What the energy label rules actually require on your product pages.
·14 min read
Giveaway Rules in Ireland: The €2,500 Prize Limit and the 60-Day Permit
A giveaway tied to a purchase becomes a lottery under Irish law once prizes pass €2,500. The permit, the terms, and where your entry page should live.
·12 min read
Is Your Business Website Tax Deductible in Ireland? What Revenue Actually Allows
Revenue lets you deduct website running costs in full, but a one-off build may be capital and spread over eight years. What to ask before you pay.
·13 min read
Pay Later at Your Checkout Becomes Regulated Credit in November
From 20 November 2026 a pay later button at your checkout is regulated consumer credit in Ireland. What changes on your pages, and who carries it.
·14 min read
Are Electronic Signatures Legal in Ireland? What a Click Actually Proves
Electronic signatures are legal in Ireland under the Electronic Commerce Act 2000. The harder question is whether your record of the click would hold up.
·12 min read
The Parcel Customs Charge Just Levelled the Field for Irish Shops
The new parcel customs charge ended duty-free imports under €150. What the €3 rule and November's handling fee mean for Irish shops competing on price.
·13 min read
The Website Succession Plan Your Business Does Not Have
Six weeks in hospital and nobody could log into the website. The business website succession plan most Irish owner-run firms have never written down.
·14 min read
Linktree Is Not a Business Website. Your Customers Already Know.
A link in your bio is not a business website. What Google's guidelines actually say, what the Pro tier really costs, and what your customer came to do.
·14 min read
Selling Food Online in Ireland: The Website Rules Nobody Told You About
Sell food through your website in Ireland and food law applies to the page, not just the kitchen. Allergens, claims and what an inspector can check.
·13 min read
Your Supplier Cannot Set the Price on Your Own Website
A supplier demanding you raise the price on your product page is resale price maintenance. In Ireland it is illegal, and you are a party to it too.
·12 min read
Selling to Business Customers? Your Website Terms Were Written for Consumers.
You sell to other businesses, but your website terms assume every buyer is a consumer. What Irish law hands you on late payment, and what you give away.
·13 min read
The Card Network Rules Your Website Has to Meet Before It Can Take a Payment
Your payment provider reviews your website before card money reaches your bank. What the Visa rules require, where it must appear, and what a review costs.
·12 min read
Business Name Registration in Ireland Does Not Make the Name Yours
Registering a business name with the CRO gives you no ownership of it. What the certificate actually does, and the four checks to run before you spend money.
·13 min read
Verification of Payee: Why Customers Now Get a Warning When They Pay Your Invoice
Since October 2025 your customer's bank checks the name on your IBAN before paying. Why real invoices get flagged, and how to make your name match.
·16 min read
Email Marketing Rules in Ireland: What Your Signup Form Commits You To
Irish law needs consent before you email marketing, and every message is a separate offence. The rules, the 12-month exemption, and the proof you must keep.
·15 min read
Sale Prices and the 30-Day Rule Irish Websites Keep Breaking
Announce a sale in Ireland and you must show the prior price: the lowest price you charged in the previous 30 days. The rule, the traps, the penalties.
·14 min read
Card Surcharges at Checkout: The Irish Rules Most Businesses Get Wrong
Adding a card surcharge at checkout is banned in Ireland for consumer cards and euro transfers. The law, the narrow exception, and four legal alternatives.
·15 min read
"No Refunds" Is Not a Policy. In Ireland, It Is an Offence.
A "no refunds" line on your website is an offence under Ireland's Consumer Rights Act 2022. What your customer is actually owed, and what to write instead.
·13 min read
The Guest Post Offer in Your Inbox Is a Bill, Not a Payment
A stranger offers €180 to publish an article on your website. What Google's spam policies and Irish consumer law say before you accept the money.
·13 min read
Two Rules Decide What You Keep When You Sell Digital Products in Ireland
Selling a download or an online course from Ireland? One missing checkbox keeps every refund window open, and VAT is due where your buyer lives.
·12 min read
Selling to UK Customers From Your Irish Website: The Brexit Myth That Costs You Orders
Brexit did not close the UK to Irish sellers. Northern Ireland is still an EU supply for goods, and Great Britain turns on one number: £135. Here is the split.
·14 min read
A Customer Disputed a Payment. The Bank Will Not Take Your Word for It.
A customer disputed a payment and the money left your account. What a chargeback involves, which evidence card rules accept, and what your site must record.
·15 min read
Delivery Charges on Your Website: What Irish Law Says You Must Show
Irish law says undisclosed delivery charges are not payable. What your website must show before the order, where the money goes, and how to price postage.
·14 min read
Selling Alcohol Online in Ireland: What Your Website Has to Do
Selling alcohol online in Ireland puts real rules on your website: minimum pricing, banned promotions and bilingual health warnings from September 2028.
·14 min read
The Product Went Out of Stock. Now Decide What Happens to the Page.
An out of stock product page can hold its Google ranking or lose it for good. How Irish shops decide whether to keep, redirect or delete the page.
·12 min read
Website Advertising Rules: The Words Your Regulator Will Not Let You Publish
Website advertising rules in Ireland reach further than owners expect. What clinics, solicitors, brokers and builders cannot legally publish on their site.
·14 min read
When a Competitor Advertises on Your Business Name, Google Is Not Going to Stop Them
A rival's ad sits above your own business name in Google. What Google's rules allow, what Irish trade mark law covers, and what actually wins the click back.
·12 min read
The Wrong Price on Your Website Does Not Have to Be the Price You Sell At
A pricing error went live on your online shop. What Irish consumer law actually requires, when you can cancel the order, and how fast you must fix it.
·13 min read