Influencer Marketing Rules in Ireland: Why the #Ad Label Is Your Job Too
Influencer marketing rules in Ireland put the #Ad label on your business too. What counts as a benefit, where the label goes and where the traffic should land.
·13 min read
Eamon leads sales at Web60 and SmartHost, working directly with Irish business owners making the switch from cheap shared hosting to managed WordPress. With a background in enterprise technology sales — including Oracle and multiple Irish SaaS businesses — he understands the questions Irish SMEs ask before committing to a hosting platform. He writes about hosting comparisons, total cost of ownership, web design for Irish businesses, and how to evaluate what you’re actually buying.
Areas of Expertise
Hosting platform evaluation and comparisonTotal cost of ownership for Irish SMEsWordPress vs website builder trade-offsIrish SME technology buying decisionsGovernment funding and digital grantsSaaS and technology sales strategy
Background
- ✓Sales Director, Web60 / SmartHost
- ✓Enterprise technology sales background (Oracle)
- ✓Irish SaaS and startup ecosystem experience
- ✓Specialist in Irish SME digital transformation
Articles by Eamon Rheinisch
188 articles · Page 1 of 7
AI Mode Searches Are Three Times Longer. Is Your Website Answering the Whole Question?
Google says AI Mode searches are now three times longer than normal ones. What that means for small business websites, and how to write pages that answer them.
·10 min read
ChatGPT Ads in Ireland: Five Myths to Clear Up Before You Spend a Euro
ChatGPT ads are open to Irish businesses, and since 30 October OpenAI can rewrite your ad from your own landing page. Five myths to clear up before you spend.
·13 min read
Coming Soon Page or Real Website? What to Launch Before You Open
Opening a new business? A coming soon page can leave you invisible on Google and gather emails you cannot use. What to launch before opening day instead.
·14 min read
Medical Questions on Your Booking Form: The GDPR Rules Most Owners Miss
Asking about allergies, injuries or a child's medical needs on your booking form? What GDPR expects, where those answers end up, and what to change first.
·15 min read
How Many Words Should a Web Page Have? Google Says There Is No Number
How many words should a web page have? Google says there is no target. Why padding pages to 300 words loses customers, and how to set the right length.
·14 min read
Moving Business Premises? Your Website Still Sends Customers to the Old Door
Moving business premises? Your website, Google listing, Apple Maps and paperwork all hold the old address. Update them in the right order on move day.
·14 min read
Google AI Content Guidance: Fact-Check the Parts of Your Website You Never See
Google's AI content guidance now says to fact-check AI-written titles, meta descriptions, alt text and structured data. What that means for your business site.
·12 min read
UTM Campaign Links: How to Tell Which Post Brought the Customer
Most website visits show up as direct, so you never learn which post or flyer worked. UTM campaign links fix that. A plain-English guide for small businesses.
·14 min read
Eircode on Your Website: Why Your Address Alone Is Not Enough
Should your Eircode be on your business website? Over a third of Irish addresses are shared. Where to put it, when to leave it off, and the checkout fix.
·12 min read
Google AI Official Websites Test: Is Your Business the Official One?
Google is testing an official websites section at the top of AI Mode and AI Overviews answers. What it means for your business and how to be the official one.
·12 min read
Salon Booking App Fees vs Your Own Website: Who Pays for a New Client?
Salon booking app fees take 20% to 35% of a new client's first visit. See how Treatwell, Fresha and Booksy charge, and when your own website books for free.
·15 min read
A Slow Checkout Page Is the Speed Problem Your Homepage Test Never Shows
A slow checkout page hides behind a green homepage speed score. Why baskets and checkouts skip the cache, and five checks to run before your busiest evening.
·12 min read
Squarespace Price Increase: What to Do Before Your Renewal Date
Squarespace price increase in your renewal email? What changed in 2026, the refund rules that matter, what exports, and your options before you are charged.
·11 min read
Christmas Delivery Dates on Your Website: Whose Problem Is a Late Parcel?
Your Christmas delivery dates are a promise under Irish law, not a courier's estimate. What happens when a gift arrives late, and how to word cut-off dates.
·13 min read
Google Free Product Listings Have Gone in Ireland. What Shops Do Now
Google has removed free product listings from search across the EEA, Ireland included. What changed, why, and the three routes still open to Irish shops.
·9 min read
LinkedIn Newsletter vs Website Blog: The Subscribers You Cannot Email
LinkedIn newsletter vs website blog: who owns your subscribers, who gets the Google credit, and what each costs. An honest comparison for Irish consultants.
·12 min read
Used ChatGPT to Write Your Website Privacy Policy and Terms? Read Them Again
Used ChatGPT to write your website privacy policy or terms? Find the US clauses, missing Irish rights and unfair terms to fix before a customer reads them.
·15 min read
Business Closed Due to a Storm? A Facebook Post Is Not Enough
Business closed due to a storm? Set Google special hours, keep your website up with a clear notice, and avoid the reopening mistake most owners make.
·12 min read
Budget 2027 for Small Business: The Website Jobs to Do Before January
Budget 2027 for small business: the minimum wage hits €14.94 in January. Three website jobs to do now, and the overhead you can cut before the new year.
·9 min read
Fake Google Reviews Attack: How One Business Fought Back Without Paying
A fake Google reviews attack can sink your rating overnight, then a scammer asks for money. What to report, what not to do, and how to protect your reputation.
·15 min read
Take Your Own Website Photos Before the Clocks Go Back
Take your own website photos with your phone: the shot list, light and framing tips, and why to do it before the clocks go back on 25 October.
·13 min read
Best Of Lists and AI Search: Why Your Competitor Gets Named Instead of You
Customers now ask ChatGPT and Google AI for local recommendations, and best of lists shape the answer. How to get your business named, honestly.
·11 min read
Refer-a-Friend Scheme Rules: Reward the Friend Who Walks In, Not the Email You Send
Refer-a-friend scheme rules in Ireland: why emailing a customer's friend breaks ePrivacy law, and how to run a referral reward on your website the legal way.
·14 min read
Google Business Profile Q&A Removed: Why Your Website Now Answers Customers' Questions
Google Business Profile Q&A has been removed and an AI now answers customers' questions using reviews and your website. What to fix so the answer is yours.
·13 min read
TikTok Shop vs Your Own Website: Rent the Crowd, Own the Customer
TikTok Shop vs your own website: the 9% fee, 31-day payouts, daily order caps and a ban on contacting buyers. What Irish sellers should rent and what to own.
·13 min read
Restaurant Booking Platform or Your Own Website? Who Owns Your Diners
Restaurant booking platform or your own website? How OpenTable and TheFork fees work, who holds your diner list, and how to move regulars to direct bookings.
·13 min read
Seasonal Business Website: What to Do When You Close for Winter
Closing for the off-season? Why your seasonal business website should stay online, what it should say, and how to handle Google while you are shut.
·13 min read
Public Sector Tenders in Ireland: Why Nobody Asked You to Quote
Most Irish public contracts under €50,000 never reach eTenders. A buyer emails three suppliers instead. What decides whether your firm is one of them.
·13 min read
"Sold as Seen" Is Not a Defence. What Irish Law Asks of a Second-Hand Product Page
"Sold as seen" has no legal effect on an Irish consumer's rights. What the Consumer Rights Act 2022 actually asks of a second-hand product page.
·15 min read