Web60 vs Wix vs Squarespace — An Honest Comparison

If you're looking for a website builder in 2026, you've probably come across Wix and Squarespace. They're two of the biggest names in the space, and for good reason — they're solid products. But they're not the only option, and depending on what you need, they might not be the best one either.

We're going to compare Web60 with Wix and Squarespace honestly. Yes, we're biased — we built Web60. But we'll be straight about where the others are stronger and where we think Web60 is the better choice, particularly for Irish small businesses.

Price

Let's start with the big one.

• Web60: €60/year. Everything included. No tiers, no add-ons.
• Wix: The cheapest plan without Wix ads is the "Light" plan at around €13/month (€156/year). The business plan that most small businesses need is around €20/month (€240/year).
• Squarespace: The Personal plan starts at around €13/month (€156/year). The Business plan is around €24/month (€288/year).

Web60 is substantially cheaper than both. At €60/year, you're paying less than half the cost of the cheapest Wix or Squarespace plan — and Web60 includes hosting, SSL, backups, a website builder, and monitoring in that price.

Winner: Web60, by a significant margin.

Ease of Use

This is where things get interesting.

Wix and Squarespace both have polished drag-and-drop editors. Wix gives you more freedom (you can place elements anywhere), while Squarespace is more structured (which means it's harder to make something look bad). Both require you to choose a template, then customise it, then write your own content. For a small business, this can easily take several hours.

Web60 takes a fundamentally different approach. You describe your business — select your industry, enter your name — and AI generates the entire website for you. Content, design, layout, everything. It takes about 60 seconds. You can then customise using a drag-and-drop builder or the standard WordPress editor.

If you want total creative control and enjoy the process of building a website, Wix or Squarespace might be more satisfying. But if you just want a professional website and you don't want to spend hours building it, Web60 is faster.

Winner: Depends. Web60 for speed, Wix for creative control, Squarespace for guided design.

Design Quality

Squarespace is famous for beautiful templates. If design quality is your top priority and you're willing to spend time customising, Squarespace is hard to beat. Their templates are polished, modern, and particularly strong for creative industries like photography, architecture, and fashion.

Wix has more templates than anyone, but quality varies. Some are excellent, many are average. The freedom of their editor means it's also easier to create something that doesn't look great.

Web60's AI selects and customises a design based on your business type. The results are professional and appropriate, but they're practical rather than artistic. If you're a photographer looking for a portfolio that showcases your creative vision, Squarespace is probably the better choice. If you're a plumber who needs a clean, professional site with your services and contact details, Web60 gets you there in 60 seconds.

Winner: Squarespace for design, Web60 for speed and simplicity.

Flexibility and Power

This is where Web60 has a genuine technical advantage. Web60 runs on WordPress, which powers over 40% of all websites on the internet. That means:

• Install any of 60,000+ WordPress plugins
• Use any of thousands of WordPress themes
• Add e-commerce with WooCommerce
• Add booking systems, membership areas, forums — anything
• Write custom code if you want to

Wix and Squarespace are closed platforms. You can only use the features they provide and the integrations they've built. They've improved significantly over the years, but they still can't match WordPress for flexibility.

If you ever outgrow Web60's built-in features, you can extend your site with WordPress plugins. With Wix or Squarespace, if you outgrow the platform, you have to start again somewhere else.

Winner: Web60 (WordPress), by a wide margin.

Hosting Location and GDPR

If you're an Irish business, this matters. Web60 hosts all data in Ireland on SmartHost infrastructure. Your data never leaves the country, and you're fully GDPR compliant by default.

Wix primarily hosts data in the United States. Squarespace also uses US-based infrastructure. Both comply with GDPR through data processing agreements, but your data is still being stored outside Ireland and the EU.

For many small businesses, this isn't a dealbreaker. But if you handle sensitive customer data or if data residency matters to you, Irish hosting is a genuine advantage.

Winner: Web60, clearly.

E-commerce

If you need a full online shop, Squarespace and Wix both have built-in e-commerce features that are polished and easy to use. Squarespace's e-commerce is particularly well-designed.

Web60 supports e-commerce through WooCommerce, the most popular e-commerce platform in the world. It's incredibly powerful and flexible, but it requires more setup than the built-in tools that Wix and Squarespace offer.

For a simple online shop (under 50 products), Squarespace is probably the easiest path. For a large or complex shop, WooCommerce on Web60 gives you more power. For a business that doesn't need e-commerce at all, this category is irrelevant.

Winner: Squarespace for simplicity, Web60 (WooCommerce) for power.

Support

Web60 provides email support from an Irish team. Wix and Squarespace both offer email and chat support with larger international teams. Squarespace's support is generally well-regarded. Wix's varies.

Winner: Draw. All three provide adequate support for small businesses.

The Verdict

Here's how we'd summarise it:

Choose Web60 if: You're an Irish small business that wants a professional website fast, at the lowest possible price, with Irish hosting and the flexibility of WordPress. You don't want to spend hours building your site — you want AI to do it for you.

Choose Squarespace if: Design is your top priority, you enjoy the creative process of building a website, and you don't mind paying more for polished templates and a structured editor.

Choose Wix if: You want maximum creative freedom, you need specific third-party integrations that only Wix offers, and you're comfortable spending time to build exactly what you envision.

For most Irish small businesses — the tradesperson, the café owner, the solicitor, the local shop — Web60 is the simplest, cheapest, and fastest way to get online. And because it's WordPress underneath, you're never locked in.

Try it free at web60.ie/demo. 60 seconds, no credit card.