This guide shows you how to plan your website content before you start building your site.
1. List Your Essential Pages
Start with the pages every business website needs:
- Homepage (your main welcome page)
- About page (who you are and what you do)
- Services or Products page (what you sell)
- Contact page (how customers reach you)
Add specific pages based on your business type. A restaurant needs a menu page. A tradesperson might need a portfolio of completed jobs. A consultant might need testimonials from clients.
Write down each page you need. Don't worry about the exact content yet - just get the list complete.
2. Plan Your Homepage Message
Your homepage is the most important page. Visitors should understand what you do within 5 seconds.
Write down:
- What your business does in one simple sentence
- Who your customers are
- What makes you different from competitors
- One clear action you want visitors to take (call, email, book)
Keep this information short. Most people scan websites rather than reading every word.
3. Gather Your Content Materials
Collect everything you'll need before you start building:
Text content:
- Business description
- Service descriptions
- Your qualifications or experience
- Customer reviews or testimonials
- Contact details and opening hours
Images:
- Your logo
- Photos of your work, products, or premises
- Team photos
- Any certificates or awards
Save all images in a folder on your computer. Make sure photos are clear and professional-looking.
4. Organize Your Navigation Menu
Your navigation menu helps visitors find information quickly. Keep it simple with 5-7 main items maximum.
Arrange your pages in order of importance. Put your most important pages first. Most businesses use this order:
- Home
- About
- Services (or Products)
- Portfolio (or Gallery)
- Contact
For help setting up your menu structure, see Creating WordPress Menus.
5. Write Your Content in Plain English
Write like you're talking to a customer face-to-face. Avoid technical terms unless you explain them. Keep sentences short.
For each service or product:
- Explain what it is in simple terms
- Say how it helps the customer
- Include the price if possible
- Add a photo if you have one
Once you have your content planned, you can start adding pages to your website and editing your homepage content.
If you're still stuck with planning your content, contact Web60 support and we'll help you work out what pages and information your business needs.
FAQ
Q: How many pages should my business website have?
A: Most small business websites need 4-8 pages: Home, About, Services/Products, Contact, and maybe Portfolio, Testimonials, FAQ, or Blog pages.
Q: What should I write on my About page?
A: Include who you are, how long you've been in business, your qualifications, why customers should choose you, and a professional photo of yourself or your team.
Q: Do I need professional photos for my website?
A: Good photos help but you can start with clear smartphone photos. Make sure they're well-lit and show your work or products clearly.
Q: How long should my homepage text be?
A: Keep your homepage short and scannable. Include your main message in the first paragraph, then add 2-3 short sections with key information.
Q: Should I include prices on my website?
A: Including prices helps customers and saves you time answering price questions. If prices vary a lot, show starting prices or price ranges instead.
Q: What's the most important page on my website?
A: Your homepage is most important because it's usually the first page visitors see. Make sure it clearly explains what you do and how to contact you.
Q: How do I know what pages my competitors have?
A: Look at 3-4 similar businesses' websites in your area. Note what pages they include and what information they highlight, then adapt the ideas for your own business.
Last updated: 1 March 2026