This article explains how to read your website's analytics during your first month online.
What Analytics Show You
Website analytics tell you how many people visit your website and what they do when they get there. Think of it like counting customers who walk into your shop.
Web60 automatically installs Google Analytics on your website. This free tool tracks your visitors and creates reports you can read.
Accessing Your Analytics
- Log into your Web60 portal
- Click on your website name
- Look for the "Analytics" or "Stats" section
- Click "View Google Analytics" to see your full reports
You can also go directly to analytics.google.com and sign in with your Google account.
Key Numbers to Watch
Visitors
This shows how many people came to your website. In your first month, expect low numbers - this is normal. Most new websites get 10-50 visitors in their first month.
Page Views
This counts how many pages people looked at. If someone visits your homepage then clicks to your contact page, that's 2 page views from 1 visitor.
Bounce Rate
This shows the percentage of people who left after viewing just one page. A bounce rate of 50-70% is normal for most Irish small business websites.
Time on Site
This measures how long people stay on your website. For small business sites, 1-3 minutes is typical.
Understanding Your First Month Numbers
Don't worry if your numbers look small. New websites take time to appear in Google search results. Here's what's normal:
- Week 1: Very few visitors (0-10)
- Week 2-3: Slight increase as Google starts finding your site
- Week 4: More consistent daily visitors
Most visitors in your first month will be:
- People you told about your website directly
- Google searches for your exact business name
- Social media clicks if you shared your website link
What the Traffic Sources Mean
Direct: People who typed your website address directly into their browser
Organic Search: People who found you through Google, Bing, or other search engines
Social: Visitors who clicked a link from Facebook, LinkedIn, or other social media
Referral: People who clicked a link to your site from another website
Setting Realistic Expectations
Your website needs time to build an audience. Don't expect hundreds of visitors immediately. Focus on:
- Adding quality content to your pages
- Setting up Google Analytics properly
- Making sure your contact forms work correctly
Most Irish small businesses see steady growth after 2-3 months once search engines fully discover their content.
If you're still stuck understanding your analytics data, contact Web60 support and we'll walk you through your specific numbers.
FAQ
Q: Why does my website show zero visitors?
A: This is normal for brand new websites. It can take 1-2 weeks for Google to start showing your site in search results, and you need to share your website link for people to find it.
Q: What's a good number of visitors for my first month?
A: Most Irish small business websites get 10-100 visitors in their first month. The exact number depends on your business type and how much you promote your website.
Q: Why do some visitors leave immediately?
A: This is called "bouncing" and happens when people realize your website isn't what they were looking for. A bounce rate of 40-70% is normal for most business websites.
Q: How often should I check my analytics?
A: Check weekly during your first month, then monthly after that. Daily checking won't give you useful patterns with small visitor numbers.
Q: Do I need to pay for Google Analytics?
A: No, Google Analytics is completely free. Web60 sets it up automatically when your website goes live.
Q: Can I see exactly who visited my website?
A: No, analytics show anonymous data only. You can see general location (like "Dublin, Ireland") but never personal information about individual visitors.
Q: Why don't my visitor numbers match what I expected?
A: New websites take 2-6 months to build regular traffic from search engines. Your first month visitors will mainly be people you personally told about your website.
Last updated: 1 March 2026