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Understanding Our Innovation Process

SmartHost & Web604 min read·

This article explains how Web60 develops and releases new features and improvements to the hosting service.

How We Identify New Features

Web60 tracks customer feedback through support tickets, user surveys, and website analytics. Common requests get logged into a development queue. The team also monitors WordPress updates, security trends, and hosting industry changes to identify areas for improvement.

Customer problems drive most innovations. For example, if many users struggle with a particular task, the development team creates tools or processes to make it easier.

Our Testing Process

1. Internal Development

New features start in a separate development environment. This keeps your live website safe while programmers write and test code. Nothing reaches customer websites until it passes multiple rounds of testing.

2. Staging Environment Testing

Promising features move to a staging environment that mimics the live Web60 system. The team tests how new code interacts with existing features, checks for conflicts, and ensures stability.

3. Limited Beta Testing

Some major updates get tested with a small group of volunteer customers. Beta testers use new features on their actual websites but understand they might encounter minor issues. Feedback from this phase helps fix problems before wider release.

Feature Rollout Process

Gradual Deployment

Most new features roll out gradually. They might appear for 10% of customers first, then 50%, then everyone. This approach catches unexpected issues before they affect all websites.

Monitoring and Support

After each rollout phase, the team monitors system performance and watches for support tickets about the new feature. If problems arise, the rollout can pause while fixes are implemented.

Documentation and Communication

New features get added to the knowledge base before release. Customers receive notifications about significant changes through email updates or dashboard notices.

How Updates Affect Your Website

Most Web60 improvements happen behind the scenes and don't require any action from you. Server optimizations, security patches, and performance improvements apply automatically.

Features that change your dashboard or add new options appear gradually. Your existing settings and website content remain unchanged unless you actively choose to use new features.

For WordPress updates, Web60 applies security patches automatically. Major WordPress version updates get tested extensively before rollout, and you can check Understanding Our AI Technology to see how AI helps identify compatibility issues.

When Things Go Wrong

If a new feature causes problems, Web60 can quickly revert changes. The Understanding Automatic Backups system ensures your website data stays safe during any rollbacks.

Customers experiencing issues after updates receive priority support to resolve problems quickly.

If you're still stuck or have concerns about recent changes to your Web60 service, contact our support team through your dashboard or email hello@web60.ie.

FAQ

Q: How often does Web60 release new features?

A: Major features typically release every 2-3 months. Security updates and minor improvements happen more frequently, often weekly.

Q: Will I be notified before my website changes?

A: You'll receive advance notice of any changes that affect your dashboard or require action from you. Background improvements happen automatically.

Q: Can I opt out of new features?

A: Most features are optional and can be turned off in your dashboard. Security updates and essential maintenance cannot be disabled.

Q: What happens if an update breaks my website?

A: Web60 can quickly restore your website from automatic backups. Contact support immediately if you notice problems after an update.

Q: Do I need to update WordPress myself?

A: Security updates apply automatically. Major WordPress versions get tested and deployed by Web60 - you don't need to do anything.

Q: How can I suggest new features?

A: Submit feature requests through your dashboard feedback form or mention ideas in support tickets. Popular requests get prioritized for development.

Q: Why do some customers get new features before others?

A: Gradual rollouts help identify issues before affecting all websites. Everyone receives new features within a few weeks of initial release.

Last updated: 1 March 2026