Search Console Can Now Track Your Social Posts. It Still Cannot Hand You the Audience.
Google Search Console now shows how your Instagram, TikTok and X posts perform in Search. Useful, yes, but it still cannot hand you the audience.
·6 min read
Graeme Conkie founded SmartHost in 2020 and has spent years building hosting infrastructure for Irish businesses. He created Web60 after seeing the same problem repeatedly — Irish SMEs paying too much for hosting that underdelivers. He writes about WordPress infrastructure, server security, developer workflows, managed hosting strategy, and the real cost of hosting decisions for Irish business owners.
Areas of Expertise
Managed WordPress hosting infrastructureWordPress performance and Core Web VitalsIrish SME hosting strategyServer security and uptimeHosting platform architectureWordPress staging and deploymentServer-level security hardeningDeveloper tools - SSH, SFTP, WP-CLIDatabase management and phpMyAdmin
Background
- ✓Founder & Managing Director, SmartHost (est. 2020)
- ✓dot.IE accredited domain registrar
- ✓Built and operates Web60 hosting platform
- ✓Acquired AGENT Digital web services division (2022)
- ✓20+ years in Irish hosting infrastructure
Articles by Graeme Conkie
126 articles · Page 2 of 5
Your Site Has SSL but Still Says 'Not Secure': The Mixed Content Problem, Explained
Your WordPress site has a valid SSL certificate but the browser still shows 'Not Secure'. Mixed content is why, and here is how to find and fix it.
·13 min read
A Fake Website Impersonating Your Business Can Be Online by Lunchtime
Scammers can clone your site, register a lookalike domain and add an SSL padlock in an afternoon. How Irish businesses spot the fakes and shut them down.
·10 min read
WordPress Just Patched a Critical Flaw. 'It Updates Itself' Is Not the Same as 'I Am Protected.'
A pre-authentication WordPress core flaw let anyone break in without a password. Here's what 'automatic updates' actually covers, and what still needs checking.
·10 min read
How to Describe Your Business to an AI Website Builder So It Builds the Right Site
An AI website builder only builds what you tell it. What to include in your business description so the finished WordPress site actually looks like you.
·10 min read
The Fine Print in Your Cyber Insurance Policy Is a Website Security Checklist
Cyber insurance will not pay out if your website security does not match what you told the insurer. Here is what Irish policies actually check.
·10 min read
A Slow Landing Page Is a Hidden Tax on Every Google Ads Euro You Spend
Every Google Ads click costs more when your landing page loads slowly. See what actually drives Quality Score, what slow pages cost, and how to check yours.
·9 min read
VPS Hosting vs Managed WordPress: The Root Access Myth That Costs Small Businesses
Told you need a VPS for more control? See what root access really costs in patching duty, security risk and GDPR exposure versus managed WordPress hosting.
·11 min read
Website Legal Pages: What Every Irish Business Needs Beyond a Privacy Policy
Beyond your Privacy Policy: what Irish and EU law actually require for Terms and Conditions, Returns Policies, and the new cooling-off rules landing in 2026.
·12 min read
Hosting Provider Data Breach: What GDPR Actually Requires You to Do Next
Your hosting provider just reported a data breach. Here's what GDPR's 72-hour rule actually requires an Irish business owner to do next, step by step.
·11 min read
Your Website Slows Down at Random. It Is Not You, It Is Shared Hosting.
Your site is fast one minute and painfully slow the next, and you changed nothing. On shared hosting the culprit is often the site next door. Here is why.
·11 min read
Your SSL Certificate Does Not Make Your Website PCI Compliant
An SSL certificate and a payment gateway do not make your WordPress website PCI compliant. Here is what actually counts, and what still falls on you.
·10 min read
Two-Factor Authentication for Your WordPress Hosting Account: What It Actually Protects
Passwordless WordPress login stops brute force attacks, but your hosting account is a different door. Here is what two-factor authentication protects.
·12 min read
Website Migrations Don't Kill Rankings. Missing Redirects Do.
Google says 404s don't hurt rankings. Missing redirects after a website migration do. Here's how to protect your traffic when you move or rebuild.
·13 min read
The 'DDoS Attack' Almost No Small WordPress Site Actually Suffers
Most 'DDoS attacks' reported by small business owners are bot traffic or a resource limit, not a real attack. Here's how to tell the difference and what helps.
·11 min read
WordPress Image SEO: Why Your Photos Look Fine but Google Disagrees
Most WordPress sites upload images without a thought for SEO. Graeme Conkie covers LCP impact, alt text mistakes and format fixes that each take minutes to apply.
·11 min read
WordPress Page Speed: The Three Caching Layers That Separate Fast Sites From Slow Ones
Most WordPress sites run without server-side caching. Graeme Conkie explains the three layers that make an Irish business website genuinely fast in 2026.
·13 min read
When an SSL Certificate Expires Mid-Season: Why Renewal Stopped Being a Yearly Job
SSL certificate lifespans are collapsing to 47 days by 2029. Renew yours by hand and you will get caught out. Here is why automatic renewal now matters.
·11 min read
WordPress Market Share Dropped Below 43%. The Headlines Got It Wrong.
WordPress slipped below 43% of the web in 2026 and the panic started. The lost share went to no-CMS AI sites, not Wix. Here is what it means for your business.
·7 min read
The Multilingual Website Myth Costing Irish Businesses Customers
Think a multilingual website needs an agency and thousands of euro? For Irish tourism and export firms, full WordPress makes a two-language site affordable.
·11 min read
Managed WordPress Maintenance: What Your Business Site Actually Needs
A WordPress site is not set-and-forget. Here is what managed WordPress maintenance really involves, what it costs to skip, and who should actually do it.
·13 min read
Why a Small Business Website Needs Enterprise Hosting
Your host decides whether your site loads fast and stays online. Here is why enterprise hosting matters for a small business website, even a simple one.
·12 min read
Your Menu Is a PDF. That One Decision Is Quietly Costing You Customers.
A PDF menu or price list feels like the easy choice. It frustrates customers on a phone and hides your best words from Google. Here is what to put up instead.
·8 min read
AI Agents Are About to Start Buying From Your Website. Most Are Not Ready.
AI agents are starting to book and buy on behalf of customers. Here is why most business websites fail that visit, and what makes a site agent ready.
·8 min read
No, Managed WordPress Is Not a Walled Garden: You Keep Every Plugin and Theme
Worried a managed or AI-built WordPress site locks you into a limited app store like Wix? It does not. Here is exactly what full WordPress still gives you.
·13 min read
Google Business Profile Rules Are Tightening in 2026. Your Website Isn't.
Google is tightening Business Profile eligibility and video verification in 2026. Here is what it means for your business and why owning your website matters.
·7 min read
Your Business Doesn't Need an App. It Needs a Website That Works.
Most business owners get sold an app they will never need. Here is why a fast, owned WordPress website beats a mobile app, and the rare case it does not.
·9 min read
When Your Website Breaks, Everyone You Pay Points Somewhere Else
Your domain, host, plugins and developer are separate companies. When your website breaks, they all blame each other. The case for one accountable platform.
·11 min read
No, an AI-Built Website Does Not Lock You Into One Design
Think an AI website builder traps you in one design forever? A walled-garden myth. Here is why an AI-built WordPress site keeps your design yours to change.
·11 min read
Do You Actually Need a CDN for Your Business Website?
Everyone says you need a CDN for your website. For a business serving customers close to home, it often fixes a problem you do not have. Here is when it helps.
·13 min read