Creating Seasonal Content Sections

This article shows you how to create seasonal content sections that you can update throughout the year for holidays, special events, and promotions.

Creating Your First Seasonal Section

1. Log into your WordPress dashboard
2. Go to Pages and select the page where you want to add seasonal content
3. Click Edit to open the page editor
4. Click the + button to add a new block
5. Search for "Group" and select it - this will contain your seasonal content
6. Inside the Group block, add your seasonal content (text, images, buttons)
7. In the Group settings on the right, add a CSS class like "seasonal-christmas" or "seasonal-summer"
8. Click Update to save your changes

The Group block acts like a container that you can easily show or hide.

Planning Your Seasonal Content Strategy

Think about what seasons and events matter to your business:

• Christmas and New Year promotions
• Summer holiday offers
• Back-to-school periods
• Valentine's Day specials
• Local Irish events like St. Patrick's Day

Create separate Group blocks for each season you want to target.

Managing Multiple Seasonal Sections

1. Give each seasonal Group block a descriptive CSS class name
2. Use names like "spring-promotion", "christmas-offers", or "summer-hours"
3. Add a text note at the start of each seasonal section saying what it's for
4. Consider using different background colours to make seasons visually distinct
5. Keep inactive seasonal content but hide it rather than deleting it

This makes it easier to reactivate content next year.

Showing and Hiding Seasonal Content

To hide a seasonal section:

1. Click on the Group block containing your seasonal content
2. In the block settings on the right, look for "Advanced"
3. In the Additional CSS classes field, add "hidden" after your existing class
4. Update the page

To show it again, simply remove "hidden" from the CSS class.

Adding Seasonal Content to Your Homepage

Your homepage is the best place for seasonal promotions:

1. Edit your homepage content
2. Add seasonal sections between your main content blocks
3. Place seasonal offers near the top for maximum visibility
4. Use call-to-action buttons to drive action

Using Images for Seasonal Impact

Seasonal images make your content more engaging:

1. Add seasonal images to your Group blocks
2. Use Irish seasonal themes when relevant
3. Keep image file sizes under 200KB for fast loading
4. Add descriptive alt text mentioning the season or event

Automating Seasonal Changes

While you'll need to manually update content, you can prepare in advance:

1. Create all your seasonal sections at once
2. Hide the ones not currently needed
3. Set calendar reminders to activate seasonal content
4. Prepare social media posts to announce seasonal changes
5. Update your seasonal sections a few days before each season starts

If you're still stuck with creating seasonal content sections, contact Web60 support for help with your specific setup.

FAQ

Q: How far in advance should I create seasonal content?

A: Create seasonal content at least 2-3 weeks before you need it. This gives you time to test everything and make adjustments.

Q: Can I schedule seasonal content to appear automatically?

A: WordPress doesn't have built-in scheduling for showing/hiding content blocks. You'll need to manually show and hide seasonal sections when needed.

Q: What happens to seasonal content from last year?

A: Keep last year's seasonal content hidden rather than deleting it. You can reuse and update it for this year, saving time on recreating everything.

Q: How do I change the order of seasonal sections?

A: In the WordPress editor, click and drag the Group blocks up or down to reorder them. The content will appear in the order you arrange the blocks.

Q: Can I use the same seasonal section on multiple pages?

A: You'll need to create seasonal sections separately for each page. WordPress doesn't have a built-in way to share content blocks across multiple pages.

Q: Should I remove old seasonal content completely?

A: Hide old seasonal content rather than deleting it. Add "hidden" to the CSS class to hide it from visitors but keep it for next year.

Q: How do I make seasonal content look different from regular content?

A: Use different background colours, borders, or fonts in your Group block settings. You can also add seasonal imagery to make the sections stand out.