In Step 1 of the builder, you choose a tone for your website. This controls how the AI writes all your page content.
The 5 options
| Tone | How it sounds | Best for |
|---|---|---|
| Professional | Formal, authoritative, trustworthy | Solicitors, accountants, financial advisers, B2B |
| Friendly | Warm, approachable, personal | Retail, florists, food, local services, tradespeople |
| Inspirational | Uplifting, motivational, energetic | Wellness, coaching, fitness, creative services |
| Informative | Clear, factual, educational | Healthcare, education, technical businesses |
| Persuasive | Direct, benefit-led, action-oriented | Agencies, sales, recruitment, marketing |
Not sure which to pick?
Choose Friendly. It works for the widest range of businesses and is the most natural-sounding option for most Irish SMEs.
Can I change it later?
You can't change the wizard input after generation, but you can:
- Edit any text directly in the block editor
- Ask the AI assistant to rewrite sections in a different tone
- Manually adjust the wording on any page
Frequently asked questions
Can I change the tone after the wizard?
You can't re-run Step 1 without starting over, but you can ask the AI assistant to rewrite any text in a different tone.
Last updated: 19 March 2026