Brand styles let you define a consistent visual identity that is applied to every logo you generate. Instead of getting varied interpretations each time, all four variants will follow your established look and feel.
Brand styles are available on the Pro plan only.
What is a brand style?
A brand style is created from reference images you upload — examples of designs, logos, or visual elements that represent the look you want. The AI analyses these images and creates a style profile that is applied to all future logo generations when selected.
This means every logo you generate with that brand style will share consistent visual characteristics: similar colour treatment, line weights, composition style, and overall feel.
Creating a brand style
- Go to the Logo page in your Web60 portal
- Look for the Brand Styles section
- Click Create Brand Style
- Upload 1 to 5 reference images (PNG format) that represent your desired look
- Give the style a name (e.g. "Corporate Blue" or "Organic Warm")
- Click Create
The system processes your images and creates the brand style. This takes a few seconds.
Using a brand style
When generating a new logo:
- Select your brand style from the dropdown on the generation form
- Fill in your business name, industry, and other details as normal
- Click Generate Logo
All four variants will be generated with your brand style applied, ensuring visual consistency across all options.
How it changes generation
Without a brand style, the Logo Generator uses two different image providers (Ideogram and Recraft) to give you variety. With a brand style selected, all four variants come from Recraft with your style applied. This means less variety between variants, but much stronger visual consistency.
Managing brand styles
- You can have up to 3 brand styles at a time
- To delete a style, click the delete button next to it in the Brand Styles section
- Existing logos generated with a deleted style are not affected
- To create a new style when you already have 3, delete one first
Tips for good reference images
- Upload images that share the visual qualities you want in your logos
- Include examples of colour palettes, typography styles, or design elements you like
- The more consistent your reference images are with each other, the stronger the resulting brand style will be
- Avoid uploading photos or screenshots — focus on design elements and graphic styles
Frequently asked questions
How many brand styles can I create?
You can have up to 3 brand styles on your account at any time.
Can I delete a brand style?
Yes. Deleting a brand style removes it from the selection dropdown. Logos that were previously generated with that style are not affected.
What happens to refinements of a branded logo?
When you refine a logo that was generated with a brand style, the refinement automatically uses the same brand style to maintain visual consistency.
Last updated: 29 March 2026